Introduction

After a market survey to study the competition, the market trends and the leading players and opinion leaders, it is time to introduce your products. 

We prefer the ‘hands-on’ approach and start identifying and contacting potential business partners, resellers, local (corporate) customers, end-users etc. thus creating the required awareness and exposure. We use our network and many information resources to help locate and address potential business partners. And once we are in contact, we introduce your business in their native language, discuss your terms, negotiate stock levels and report our results back to you in a structured and professional way. Both per instance and monthly.

During this phase we focus on:

• new business contacts and contract negotiations

• launch (corporate) customers

• structured visits and meeting reports

• increased European media coverage

• increased number of visits to your homepage

• additional information requests

• product development suggestions

• marketing feedback

• 24/7 representation of your European interests

Growth

When the first European business partners (wholesalers, distributors, resellers etc.) have signed up and have started to stock and resell your products, it is important to further stimulate sales. With the initial market coverage and exposure which is the result of the first phase, the demand for your product  increases. New business partners shall present themselves or shall be contacted by us. Securing the business and growing the number of items sold is key in this phase. While controlling and managing the established distribution and sales channels, new possibilities, options or relationships shall be presented to you for your consideration.

You may expect: 

• additional business partners to be presented

• new contracts to be negotiated and signed

• extra exposure and awareness

• new markets and outlets to be served

• increased sales and repeat orders

• joint visits to your new resellers

• marketing feedback

• 24/7 representation of your European interests

If you feel comfortable about the European revenues at this point you may consider opening your European sales office. It would complete our mission and we gladly transfer our contacts to you. 

Consolidation

With the required number of business partners in Europe, profitable sales and adequate media coverage and attention, your business requires skillful management and control.

Stock-level negotiations, the introduction of new products, additional product training, replacing a non-performing business partner etc. are essential items to maintain momentum and consolidate your market share. Responding to the competition, adhering to new EC regulations or additionally showcasing your products are important aspects to consider.

It is obvious that:

• business partners are managed or replaced

• customer relationships are maintained

• stock rotation is controlled

• turnover is profitable

• European exposure is continued

• visit and meeting reports keep coming in

• business partners visit your head office

• marketing feedback

• 24/7 representation of your European interests

If you feel comfortable about the European revenues at any point during this phase, you may consider opening your European sales office. It would complete our mission and we gladly transfer our contacts to you.

In this phase new products can be developed and introduced using the existing distribution channel and built on your long term European customer relationships.