Distribution Partners & Distribution Management in Europe

Large distributors may seem enthusiastic to add your products to their offering but in daily life they will not actively promote it; for them it is merely nice to have your product in their catalogue should it happen to become successful. Their cash cows usually are their most important assets in stock and a new product needs to prove itself first. Large distributors do not invest in it, that is up to the manufacturer.

The runner-up however eagerly seeks ways to grow its business with innovative products but is hard to identify. In most cases its web presence is in the local language. Or as we very often notice, a company may be looking to add products to expand its coverage but is not yet active in your industry. However, your product will nicely help them build the perceived solution.

Locating cross selling companies, with a drive to become successful in that business are the most favorable to contact, but toughest to find. Our clients rely on Sales4Sales to identify the smaller ones, the runners-up, looking for ways to beat the larger distributors. For small budget manufacturers these are their most successful partners. After the initial contact has been made, the product has been introduced and the management has confirmed its ability and intention to invest in local marketing, Sales4Sales will manage these new partners as local representative of its clients until revenues justify recruiting local personnel.

Contact us to discuss your European business plans. We shall gladly share our knowledge of European markets and effective distribution channels.

Send us your e-mail here or go to our Contact page.

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