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Sales4Sales addressed ´Successful European Sales Approaches´during the Going Global event 20 & 21 May, 2010 in the ExCel Hall in London, UK.

For more info please click here.

 

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Innovative manufacturers publish their company and products profile in these 16 business directories creating awareness among 450 million Europeans.  

 

 

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Table of Contents

  1. How do I get started in Europe... ?
  2. Where can I find reliable sales agents... ?
  3. Why should I consider multilingual brochures... ?
  4. Who is looking after our interests in Sales4Sales ... ?
  5. What are the major mistakes when dealing with Germans... ?
  6. When can we expect results from your approach ... ?

How do I get started in Europe... ?

First, determine if your products comply with European legislation. You may find the answer on their site (http://ec.europa.eu). Also take into account the European metric system and/or the different power requirements, just to name a few. Once a fit with European demand has been determined, a hands-on marketing and sales company can easily start introducing your company and products into European markets meanwhile giving you feedback about the present market situation. Request to be updated frequently about meetings and progress thus keeping a grip on your investment. Please contact us with any additional questions. We shall gladly answer them.

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Where can I find reliable sales agents... ?

The high standard of social security in Europe has resulted in sales people in Central Europe working on both a fixed income and commission. Generally 70% of their income is fixed. Successful sales people therefore do not (have to) work based on commission-only. Only poorly performing, less successful sales people in Europe will offer their services based on commission-only. In other words, do take this into account when searching for reliable European sales agents to work with; good performing agents will demand a retainer.

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Why should I consider multilingual brochures ... ?

Europe speaks 23 languages. For the majority English is not a native language and most cannot or will not discuss a partnership in English. The same goes for most consumers; product information should be in their native language. The European Union has ruled that most manuals should be written in the local language (please check their website to learn more). To reach out to Europeans addressing them in their native language will increase your result dramatically.

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Who is looking after our interests in Sales4Sales... ?

You will be working with a dedicated team. We do not switch teams during the assignment although teams update one another on progress. This helps should unforeseen developments require a change or additional support. Your dedicated contact will update you monthly on progress and send you contact reports after each meeting with potential business partners or customers. 

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What are the major mistakes when dealing with Germans... ?

European languages have different ways to address people. Age, standing and respect determine the words used. In English it is only 'you', in German there are multiple ways. Showing respect is important and must be taken into account seriously. Consequently, your contact is to be addressed by his family name until he or she indicates you can use their first name. Also, use their title when addressing them, they are proud of it. Dress up correctly, be polite and do what is expected from you. Need more advice? Contact us, it's important to understand this correctly.

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When can we expect results from your approach ... ?

We understand your need for guarantees. We also understand that these type of remote co-operations require trust and good communications. Based on the type of product you're offering we mutually agree on a progress rate. It helps to understand what has been achieved and what still needs to be done. We frequently send contact and progress reports and preferably discuss our way forward on the phone. 

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